Bavaria launched an advertising campaign based around humans and their fears. Fear of losing, commitment, dying. Ask yourself this. Are you a runner, or do you face your fears? Rewards await the brave – Bavaria.
Tag Archives: re-branding
Lion Lager Retro Evening @ SAB – Celebrating Brands Past
I saw in my Twitter timeline today that some lucky people in Cape Town were having some kind of Lion Lager Retro evening, which I was not invited to, celebrating brands past. Having studied branding myself, this is one re-branding exercise that I will never forget!!!
