Smart Phone Challenge Billboard – Strength Of Brand Icons

My mate and one of my most loyal readers sent me in a picture of this new billboard that caught his eye outside Sea Point High School. I did a little bit of research and it looks like quite a rad little campaign...

My mate and one of my most loyal readers sent me in a picture of this new billboard that caught his eye outside Sea Point High School. I did a little bit of research and it looks like quite a rad little campaign. I went through to the Facebook Page and the campaign is based around brand icons and which SmartPhone best describes you. I really enjoyed the billboard and more specifically the use of the brand icons.

What do you guys think about the billboard?

Go have a look at the campaign on Facebook and have a ride through the steps. Which SmartPhone represents you best? I would probably say Apple represents me best, but I cannot afford the fruits of the forest…So until I can, or someone offers me one as a sponsor, I am stuck with my Blackberry Curve 😉

Facebook Campaign [click here]

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