Tweet With summer fast approaching, if you have missed the “summer bodies are made in winter wave”, do not despair. It’s evident that South Africans are on a trajectory to become health conscious. In an effort to achieve healthy bodies, they are altering their diets and adopting a more active lifestyle. As a means of addressing […]
Lucozade – Why Have You Done This To Me?
I have written to the big boys at Lucozade and am waiting on a reply to see what exactly the situation with their brand is. This will definitely make an excellent sponsor for our Mr. Cape Town 5’s Futbol corporate football side too 😉 Lucozade for the win!!!
Lifesavers – What happened to these guys?
I am a big fan of sweets (at times) and always try to keep up with brands and what they are doing with regard to product development, packaging, retail, promotions, events and advertising.
Lucozade
Lucozade may just as well have as much sugar as Vitamin Water, but they do not market themselves as a health product. This carbonated sports/energy drink is produced by GSK, a big player in the pharmaceutical market.