This year marks the third year that the MK Music Video Project has been running, and it has grown immensely since its inception in 2010. “This year we had almost double the amount of submissions for the MVP when compared to last year’s submissions, which shows us that those within the industry value the MK Music Video Project, and we are absolutely thrilled by this. It’s an amazing project for us to continue because we’ve seen the growth and progress of some of our past MVP participants, and are only too happy to be able to continue with this project. Also, there are quite a few budding artists and bands on the SA music scene that are showing tremendous potential, and if the MK MVP provides them with an opportunity and a platform to get their name out there, then that’s great!” said MK’s Content Executive, Stephan Potgieter.
The past couple of months saw production companies teaming up with bands and artists to create a concept and treatment for a music video (accompanying an original track by the artist) that they then submittedfor the MK MVP 2012. This year saw a flood of submissions for the project, which had the MK judging panel blown away by what they had received, and had a tough time narrowing down to the final 12- but it had to be done. And now it’s time to reveal who the winners are.
Glad my buddies PH FAT made the cut for the top 12. Went to school with 2 of the guys and hope they bring home the MVP title. Either way it is an awesome opportunity to get a sick new music video created thanks to MK!
When it came to choosing which videos were to be commissioned, the MK MVP judging panel looked at the following elements: band/artist positioning, the choice of song,visual treatment of the proposed video and how well the concept complemented the MK brand.
MK MUSIC VIDEO PROJECT TOP 12:
aKING, Jezebel to be produced by Supra Familias
Bicycle Thief, Goodbye Ian Curtis to be produced by Motion City Films
Die Skynmaagde, Die Kommunis Sokkie to be produced by Sound Surgeons CC
Die Tuin Dwergies, Blou Gras to be produced by VPH Films
Gazelle, Val Van Die Ryk to be produced by 187 Pictures
Jack Parow, Afrikaans is Dood to be produced by Little Big Productions
Jakkals, RumTrifle to be produced by Crave Pictures
P.H. Fat, Business Business Crash to be produced by CAB
Shortstraw, Waterworks to be produced by Mustard Post Production
Spoegwolf, Somersetwes to be produced by The Suits
The Plastics, Best Pretenders to be produced by Little Big Productions
Van Coke Kartel, Buitenkant to be produced by Groundglass
