Apollo Brands Pty Ltd, the official distributor for Under Armour South Africa, opened their latest Brand Bouse in the V&A Waterfront on Thursday 1 June. Under Armour is a leader in innovative sports performance apparel, footwear and accessories offers performance enthusiasts worldwide with the advanced performance training gear and after much anticipation is now officially available in the iconic shopping destination in Cape Town.
The new Brand House features 200sqm of interactive retail space and delivers a fully immersive brand experience, telling the brand story through displays designed to inform and inspire visitors. Media, athletes and friends of the brand were among the guests invited to experience the new store before it opened to the public on Thursday morning. They were welcomed and introduced to the brands technologies in the categories Train, Run, Studio and Golf apparel, footwear and accessories for men, women and kids. South Africa Sevens rugby hero’s Dylan Sage and Siviwe Soyizwapi, who are proudly Under Armour brand ambassadors, were present on the opening day after recently returning from their global win.
The store was opened by a chain-cutting ceremony by Gareth Kemp, MD of Apollo Brands. “We are extremely excited to have opened our fourth Brand House in the Mother City – an iconic destination for an iconic brand. We are looking forward to providing our shoppers with an unparalleled shopping experience.” Says Kemp.
Under Armour store at the V&A will be open from Monday – Sunday from 9am to 9pm. For more information about Under Armour, visit www.UA.com and follow @UnderArmourZA on Instagram and Facebook. For more images of the store, media and goodies on offer, head over to their photo album on Facebook.
