Braai lovers can support fellow compatriots this Heritage Day, 24 September, by taking part in the Savanna Adopt a Chop initiative on the Savanna Facebook page. Savanna will donate one ton of meat to FoodBank, a non-profit organisation that distributes food to NGO’s nationwide. With Savanna’s donation, FoodBank will ensure that many South Africans in need will also be able to enjoy National Braai Day this year.
Savanna, true to their quirky nature and personality were moved by the plight of forgotten chops across the county. Quirk Digital Agency, creator of the Adopt a Chop campaign explained the reasoning behind the initiative:
“A braai staple, chops aren’t just pieces of meat… they also have dreams. On National Braai Day, Savanna wanted South Africans to spare a thought for the less- fortunate and the brave little chops that are going to help feed South Africans in need.” “Housed on Savanna’s Facebook Page, we created the Adopt a Chop initiative to give these chops their five seconds of fame and spread the word about the important role they have to play.” – says Sarah Manners from Quirk!
Come Braai Day, once the poster chops all have homes, Savanna will deliver one ton of meat to FoodBank to ensure that many South Africans in need will enjoy this coming National Braai Day. By adopting a chop on Savanna’s Facebook page, South Africans will be able to watch their chops go through the motions of marinade, grilling and finally become a meal to someone in need. To adopt a chop please visit their Facebook Adoption Home now > http://www.facebook.com/SavannaCider/app_203139686482610.
To celebrate the grilling of the meat, South African’s are invited to Hamilton’s Rugby Club in Green Point on the 24 September with Savanna on their big day out, braai some tasty chops which once cooked will be handed over to FoodBank SA.
A Word From The Savanna Marketing Manager:
“The main purpose for this initiative is to give back to South Africans who are in need and what better day to do this than Heritage Day (Braai Day), a day for remembering our cultural heritage with a truly proudly South African brand, Savanna,” says Liezl Dippenaar, Marketing Manager, Savanna SA.
